Web Development Marketing - Case Study


The Client

Regional Development Australia support, promote and disseminate information on government policy initiatives for the benefit of local communities. As a part of the Toowoomba Region Jobs Commitee, RDA administers an ongoing initiative, Employ Toowoomba.

The core aim of Employ Toowoomba is to plan for and prepare the Toowoomba region for the workforce of the future. They provide employers with the right connections and locally relevant resources so that they can fill job vacancies and become an in-demand employer, and, they support individuals looking for work in Toowoomba with locally relevant resources, programs and recruitment services

The Problem

Regional Development Australia came to me looking for a actionable strategic marketing plan for the growth and success of Employ Toowoomba.

There were 3 main objectives that they wanted to achieve, which included adding quality employer and job seeker resources to their website and prompting these to their audiences, they wanted to increase website sessions by 20% per month, and they needed to increase brand awareness within primary audiences.

The Solution

  • Brand Messaging 
  • Strategic Plan 
  • Website Copywriting (in progress)
  • Email Marketing 
  • Media 
  • Brochure

The Results

Brand Messaging:
Helping People and Businesses to Connect in Employment
Where to go for help if you are looking for work, looking for training courses to upskill or change industries or if you are a business looking for workers, help with your workforce planning.