Best Marketing Software for Small Businesses in Australia
I often get asked what marketing software I use in my business that I would also recommend for my clients. Here are my absolute favourite marketing tools for small businesses. These are the tools and software I use every week to help grow my business, save me time and money, and simplify my marketing and communication.
Please note: Some of the links on this page are affiliate links, so I may earn a small commission, at no extra cost to you, if you purchase through them. I recommend these tools because I genuinely use and love them for making marketing easier and more impactful.
My "I can't live without" Marketing Tools
Email marketing software
We’ve been using ActiveCampaign for years and love it. It’s easy to create campaigns, automations and improve customer engagement.
Project management software
To keep track of our own business projects and day to day running, we use Asana to help our team organise, track, and manage their work.
Create your own designs
Canva is an incredibly easy to use graphic design software that we use to create social media graphics, presentations, documents and more. (We always use a professional graphic designer for logos, printed material, and signage)
Social Media Marketing Automation Tools
Manage and Measure Content
Metricool keeps track of your social media presence across all major social media platforms. You can use it for social media management, website analytics and content reporting.
Facebook Business Suite allows you to manage your Facebook, Instagram and Messenger account all in one place, saving you time. Even though we use Metricool, there’s still a place for this one.
If Pinterest is your thing then Tailwind should be in your marketing toolkit. Automate the scheduling of posts, create beautiful pins, discover content, and measure results.
Small Business Management Tools
Never ever share your login details with anyone. We use LastPass to store and share encrypted passwords online, plus to remember the crazy long passwords that protect everything we do.
Project management software
We’ve tried a lot of project management software tools and this is the one we love and use every day to help our team organise, track, and manage their work.
Access your files anywhere
Google Drive allows you to store and share files in the cloud, as well as access your files anywhere in the world from any smartphone, tablet, or computer.
Online time tracking
We use Toggl Track every day to track and report on the time spent working on different projects for various clients. It’s also good to see how long internal tasks are taking to make sure we’re being efficient.
If you’re sick of wasting time trying to find a suitable time for video calls or in-person meetings, CalendarHero will schedule and automate the entire meeting workflow. It’s a time saver.
Tools for Copywriting
Write better headlines
Writing headlines is so much easier when you get them analysed by Headline Studio. The perfect headline for attention and SEO makes a big difference.
No more mistakes
Everything we write goes through Grammarly to check for spelling, grammar, punctuation, clarity, and engagement mistakes. It’s essential for any business!
Surveys and forms
Create online forms, surveys and quizzes easily with Qwary and get a better understanding of what your customers and team really think.
Video Marketing Tools
Video screen recording
Loom is the best thing when you need to quickly share a video of your desktop. It records your camera, microphone, and desktop simultaneously.
Vimeo puts you in control with no ads after your video, and enables you to decide who sees, comments and downloads it, with video hosting and sharing.
Video editing software
Take your video to the next level by adding transitions, motion elements and music. Most importantly it makes editing your videos easier.
Website search performance
Helps you better understand how your website is performing in Google Search results. Lets you monitor, maintain and troubleshoot your site’s presence.
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand.
If you want to know what people are searching for, KWFinder will help you improve your SEO through keyword research.
All-in-one SEO tool
Ahrefs is a fantastic all-in-one SEO toolkit. It will analyse your website for common SEO issues and monitor your SEO health over time.
All-in-one SEO tool
Moz is another great all-in-one SEO toolset. It helps you better understand your audience through site audits, rank tracking, backlink analysis and keyword research.
WordPress SEO Plugin
If you have a WordPress website, Yoast SEO is an essential plugin to help you optimise your website for search engines.
Payment Processing Tools
Shopping cart platform
ThriveCart is a software that helps entrepreneurs to promote and take payments for physical products, digital products, subscriptions and services to your customers.
Online credit card processing
Stripe offers payment processing software for e-commerce websites and mobile applications.
Accept & make payments
PayPal Commerce Platform lets you connect with more than 346+ million PayPal customers around the world and across many platforms and marketplaces.
Podcasting Tools and Software
Podcast hosting platform
I bought bCast podcast hosting for a one-time fee through AppSumo and have been really happy with its performance and continual improvements.
Record remote podcasts and video interviews
I switched over to Riverside.fm and am loving it. It allows you to easily record studio-quality audio or video podcast interviews remotely.
Links, rankings and reviews
Podkite brings together all of your podcast rankings, reviews and marketing share links from all the major podcast players in one place.
HappyScribe has saved us a heap of time using the best speech-to-text technology to automatically and accurately generate transcripts and subtitles in minutes.
Podcast Recording & Editing
Audacity is a free, easy-to-use, multi-track audio editor you can use for recording, editing, and mixing your podcast audio.
Podcast Social Media Videos
Headliner automatically turns your podcast episodes into shareable videos, helping you to grow your audience in less time.