manufacturing marketing case study

Manufacturing Marketing Case Study


The Client

Gessner is an agricultural and earthmoving equipment manufacturer that is passionate about rural communities. They have a solid reputation in manufacturing quality equipment and their main focus is helping their clients achieve maximum productivity and profitability.

The Problem

Gessner had a range of brilliant products that ticked all the boxes for many Australian and international buyers, however, they were struggling to keep up with modern manufacturing marketing strategies and techniques and a growing audience.

They came to us wanting to ensure their marketing was making the biggest impact possible and getting the best return on investment. They also wanted a strategic marketing plan to provide tactics on how to best market and communicate with their current and prospective customers.

The Solution

  • Brand Messaging 
  • Marketing Strategy 
  • Website Development
  • Marketing Audit 
  • Copywriting 
  • Email Marketing 
  • Advertising 
  • Brochures

The Results

“Before we started working with Nicci, we didn’t have a clear strategy of where to spend our marketing dollars and were stuck in our “tried and true way” of doing things. Nicci really helped us think outside the box. The number one thing that we get from having a marketing strategy is we’re able to measure our performance and determine the success of our marketing.”

Michael O’Connor

You can view the Gessner website here.