lgbtq domestic violence awareness foundation

Not-For-Profit Marketing Case Study​


The Client

The LGBTQ Domestic Violence Awareness Foundation is an Australian based not-for-profit organisation that supports LGBTQ victims and survivors of domestic violence and abuse through awareness, education and breaking down barriers to accessing help.

The Problem

We began working with the LGBTQ Domestic Violence Awareness Foundation during their inaugural Awareness Day launch in 2020. They were looking for strategic communications advice and media assistance to get their word out and strengthen their brand.

When launching their organisation, they DIY’ed their website, however, as the Foundation grew its ability to make a bigger impact, they needed a professional website that told their story and the great work they do. They also wanted to revisit their marketing strategy as they wanted to help more people and needed to know what marketing they should be prioritising.

The Solution

  • Launch Campaign Media 
  • Marketing Coaching
  • Brand Messaging
  • Website Copywriting 
  • Website Design 
  • Email Marketing Set-up
  • Marketing Strategy in a Day

The Results

“Nicci supplied me with a greater understanding of the importance of targeting the right audience and the best way to engage with that specific target market. She was an absolute delight to work with and is incredibly thorough. She really puts your mind at ease when explaining marketing strategies and what is needed for your organisation.

Undertaking Simply Standout Marketing’s Strategy in a Day gave us a clear strategic direction for our marketing and communication, and enabled us to prioritise tasks based on Nicci’s recommendations to obtain greater outcomes. The in-depth actionable marketing plan exceeded my expectations and was an excellent return on investment.”

Ben Bjarnesen
LGBTQ Domestic Violence Awareness Foundation

You can view the website here.