Build A Profitable Business Without the Burnout with Suz Chadwick | Ep 25

Guest: Suz Chadwick, Brand Builders Academy

Suz Chadwick is a bold business, branding and speaking coach from Melbourne Australia.

She has over 10 years of experience working as a brand consultant, she’s the author of Play Big, Brand Bold, host of the popular Brand Builder’s Lab podcast and the creator of Brand Builder’s Academy. She works with savvy businesswomen to create confidently bold brands and profitable businesses without the burnout.

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Podcast Transcript

Nicci O’Mara

Do you have to work harder and longer to be more profitable? The answer is a big, fat no. In fact, working harder could be the thing that’s holding your business back. So how do you build a profitable business without the Burnout? Stay tuned and find out as I chat to the wonderful Suz Chadwick about her experience with burnout and what she’s learned along the way that will help you.

Hi, I’m Nicci O’Mara, your host. Thanks so much for joining me today on the podcast. This episode is for all of you out there who are working your butt off to grow your business and are feeling exhausted, stressed, losing motivation and not enjoying your work like you once did. We want to help you get back on track. It’s also for those starting out in a new business to help you understand that there are better ways to build an incredibly successful business.

I’m so happy to welcome to the Simply Standout Marketing podcast, Suz Chadwick, who is a Bold Business branding and speaker coach from Melbourne, Australia. Suz has over ten years of experience working as a brand consultant. She’s the author of Play Big Brand Bold, host of the popular Brand Builders Lab podcast and the creator of Brand Builders Academy. She acts with savvy businesswomen to create confidently bold brands and profitable businesses without the Burnout. Hello and welcome Suz.

Suz Chadwick

Hello, Nicci. Thanks so much for having me.

Nicci O’Mara

Oh, it’s so fantastic. I have followed you for, it would be a couple of years, probably. And I always loved your colour and bubbliness and of course, your work.

Suz Chadwick

Thank you. Yeah.

Nicci O’Mara

Look, to start off, can you tell us a little bit about yourself and what it is that you do?

Suz Chadwick

Yeah, absolutely. So I call myself a Bold Business branding and speaker coach and I mainly work with women in business to really help them to be able to create the systems, structures and strategies to be able to scale their business. And now I’m also working with women to, what I call revenue stacking, which we can talk about a little bit, but really about taking their personal brand and monetizing it, including having, say, a group coaching programme as well. So that’s basically what I do, and I speak as well.

So I’ve been a speaker for a really long time and we were just chatting before. I’m doing a lot of speaking at the moment, even virtually. So that’s something that I really enjoy as well. But yeah, that’s what I do on a day to day basis.

Nicci O’Mara

Yeah. Because you’ve got a speaking program, don’t you? Helping people actually become better speakers?

Suz Chadwick

Yeah. So I’ve got the Bold Speakers collective as well, which is basically learning how to get paid as a speaker because I think a lot of people they speak for free and they don’t really know how to monetise that and put the structure around it to get paid for it. So that’s what I teach people how to do as well.

Nicci O’Mara

I think that’s fantastic because so many people have such incredible knowledge in their heads and are great speakers, but as you say, it is very hard to know and to break into that industry and go, how much should I charge people? Am I getting ripped off? And it takes time and energy to speak.

Suz Chadwick

Yeah. I think you’ve just got to decide. I mean, for me, I’ve been a speaker since I was 16. I was on the school debate team, and then I spoke at University and I’ve spoken in my corporate jobs. And so I think if it’s something that you really enjoy doing, then it’s definitely worth pursuing. But also for me, it’s commercially, really worthwhile. So every time I speak at an event, then I’ll get clients from it. So to me, I think it’s always worthwhile really. And the fact that I love it is just an exciting, you know, I guess by product.

Nicci O’Mara

Absolutely. I think it’s a wonderful thing to be able to speak, and it’s something you really need the confidence to do. Now, today we’re actually talking about building a profitable business without getting burnt out. And I certainly know that throughout my work history, I’ve certainly suffered the effects of burnout. And so many other small business owners, they’re constantly struggling with that, you know, trying to be profitable, trying to do everyone themselves. But then facing the consequence of actually burning out. How do you recognise burnout and what do you see as being the effects?

Suz Chadwick

I think when I see burnout, I kind of think that you’re in overwhelm where you’ve probably got too much going on. But I also think that burnout can happen when I guess business owners aren’t really clear on what is working and what’s not, and they’re trying to do all the things. So, you know, I’ve experienced that before as well, where I had lots of different products and services. I was working with a lot of different people. There was just a lot going on. And I allowed that to accumulate over time.

And by having a lot of things happening, I was just really stretched. And so I think for me, when I really look at burnout, I think it’s feeling tired, it’s feeling overwhelmed, it’s feeling like, you know, you have to be and do everything that’s going on in your business. And there’s just a definite sense of exhaustion that happens as well. But I think the thing that I like to talk about is that a lot of times it’s a choice. It’s about getting really clear on what you need to do, how you outsource, how you work smarter, how you edit your business so that you’re creating things that are really profitable and work for you. But it’s not taking up all of your time. Like, you’ve got the time to think and create and relax and things like that, as well as doing the work that you love.

Nicci O’Mara

Yeah. And it’s a very fine line, getting that balance between the two things, and especially you have kids, I have kids, and we want our businesses to be so successful. But I think trying to do everything really, really well, it’s such an easy trap to get caught in, without a doubt. Now you’ve personally experienced, burnout. What did you do to get back on track and realign your goals?

Suz Chadwick

So a few years ago, like I said, I had a lot of different things, and they had just kind of built up in my business. I was working in a part-time corporate job where I was running a brand consulting business as well, just on the side, just a couple of days a week. And then I had a membership. I had courses. I was speaking. I had workshops. I was running conferences, breakfast. Like, there was a lot going on.

And for me, I loved it all. Like, I really enjoyed it. And I think that’s the other hard thing is that sometimes when you’re really enjoying what you’re doing, then you don’t really want to cut or cull things because you’re like, but there’s so much fun, and it’s so great. And so for me, what I did is I basically sat down and I looked at my whole business, and I looked at what was profitable and, you know, how much time things took as well. And I basically ended up, you know, asking myself, okay, so if this is profitable, how much profit is it making in my business?

Like, what’s the weight of it like? Is it just 5% of my revenue? Is it 50% of my revenue? And do I really love doing it? And also, is it aligned with where I want my business to go? Like, my big vision, my purpose, what I want my business to be doing, does this align with it? So those are kind of a couple of criteria that I really looked at when I kind of hit that wall. Because I was trying to market everything, and then my customers would go into decision paralysis because there were so many things, like, do I want to work with you? Do I coach with you? Do I join a course? Do I come to a workshop? Do I join the membership? And I’m like, I don’t know, what do you want to do? Which is just not a very good thing, it’s not a very good thing to do. And so when I really kind of took a step back and looked at it all I just made the decision that I really wanted to grow Brand Builders Academy, which is my signature course. And I really wanted to speak a lot more.

And then at the time, I was doing one on one coaching as well. And so I basically took, like, eight or ten different things that I had, and I culled it down to three things. And what that really allowed me to do was build my brand around those things and spend more time, more energy, more money investing in the growth of those three things. And basically, I 10x my profit within two to three months, because what I didn’t realise is that when I had a lot of things, it was actually costing me a lot of money to run everything.

And it was costing me a lot of time and energy as well. And so when I kind of got rid of everything and just focused on that, people would just be like, okay, great, I’m going to join the course or I’m going to coach with you. Like, those were the two options. And so it made it really simple for them to decide what to do. So I just had so many more clients jumping in because there wasn’t that kind of indecision of what should they be doing. And I just found I had a lot more time. I was doing work that I loved. There was a lot more ease in my business. And along with that, burnout was no longer a thing.

Nicci O’Mara

It’s incredible when you actually bring things in and have those select specialist offerings. Plus, also, I found because I went through something quite similar when I just went, okay, I don’t want to be all things to all people. I don’t want to it’s too hard. And I’m not giving anyone the best service if I’m trying to do everything. So I have loved, it’s been so much better for me and for my business to actually niche down and go, this what I specialise in, this is what I do as well as looking at, and I find for a lot of businesses and you would find the same thing- talking to people and going, who do you serve? Who is your audience? They go, ‘oh everyone’, you go, no, no, no, no, no.

Suz Chadwick

Exactly.

Nicci O’Mara

So anyway, that’s a good thing. Now, what do you see as some of the biggest things that businesses should focus on so that they can become intentional with their time while still being able to have a really big impact?

Suz Chadwick

Yeah. I mean, I’m a big one around the editing. Like, even now, even after doing that big cull, I’m still like, you know what? What am I spending my time on? Like, what is it that I’m actually doing? And how is that helping my business grow? How is that helping me to attract impact work with more clients? And I think just constantly being in the mindset of Streamlining and uplevelling, those are two things that I think work hand in hand really, really well, is how can I make this simpler and better?

And what do I need to do to go from where I am now to where I want to be? And I think that if you can ask yourself those two questions on a really regular basis, then I think that that’s a really important thing that can help you to move a lot faster when it comes to really identify what’s working and what’s not working in your business. And so I kind of talk about that at the beginning of every year, I take two to three days off, and I basically do a full overview and analysis of my business.

How much did we earn? Where did we make our money? What were the clients that we were working with? What did we love? What did I not love you? Where’s the team at, do I need more people? Those sorts of things. And just making sure that the business is really heading in the direction. I actually literally wrote an Instagram post on this today as well, is just really asking yourself, where do I want my business to be in twelve months time and then starting to put those actions in place now, so that when you get to the twelve-month point, your business is doing what you want it to do, and it’s where you want it to be.

And I think a lot of times people either wait too long, they don’t make the time to assess where their business is. Like if I was to ask, you know, a lot of the clients that I work with, you know, what was their revenue in the last twelve months, what’s your operating expenses, what’s your profit? If you looked at all the products and services in your business, what percentage of revenue do you attribute to that particular product? Those sorts of things. I think just really understanding your business from the inside out, I think, is really important.

And then also take a look at, if I’ve got this thing and I want to grow it, and this is one of the key things in my business, like for me, Brand Builders Academy. Even now, I’m like, okay, so we’re in a live round as we’re speaking at the moment, and then I’ve already scheduled that for November will do a full update of that program with new videos. And I’m getting a designer to revamp everything, like, what is the next level look like? And I think if you’re always in the mode of making things better, not just for the sake of it, not just to do it, but you can see that actually you want to take it to the next level, and this is how you’re going to do it, then I think that it’s just being in that mind frame a lot of the time. How do we do things better?

Nicci O’Mara

Yeah. Oh, definitely. And that’s the wonderful thing about being able to actually grow any business is step by step making everything better. And you did talk a lot about mindset, which I find is something that affects most people and certainly has for me, in terms of growing your business; what is the most powerful tool to shift the thought patterns that are holding businesses back and creating burnout for business owners?

Suz Chadwick

Yeah. I think, and this is not my concept, I got this, I want to say from Brooke Castillo, she’s got the School of Life coaching and it’s called breakthrough cycles. And basically what it is is that I think that a lot of times business owners sit in procrastination and indecision and that indecision is taking up mental energy, physical energy, time, money. And so when we look at breakthrough cycles, it’s really about assessing what’s happening now, making a decision about what needs to happen next, implementing that decision, and then assessing again, and you basically go through that cycle.

So, for example, I want to update BBA. So let’s make a decision: when are you going to do that? I’ll do it in November. What do you want to update? I want to update the videos and the worksheets. Who do you need in order to do that? I need these people. Okay. Let’s book it in, let’s get it moving and let’s get it off the mental roller. Let’s project plan it so that it’s happening, and then let’s move on to the next thing. What else do we need to make a decision on at the moment?

So it’s constantly the more breakthrough cycles that you can go through in your business, the faster you’ll gain momentum, the quicker you’ll start to see things move and shift because you’re not sitting in there going, oh, I just don’t know what I really want to do. Like I might want to do that, but maybe this would be better. Let me think about it for the next five months. And I think that when you can really start to get into that mind frame of, the more decisions you make and not expecting everything to be perfect, like you’ll make a decision, something will work, something won’t. And not constantly having that expectation that everything is going to work the way that you think it’s going to work.

But just really realising that anything that doesn’t work is just an opportunity to understand why it didn’t work. And it’s not a reflection on you, who you are, your work in the world and all the rest of it. It’s just we need to try a different tactic or we need to a look at how we do that better. And I think that when you can get into that mind frame and that mindset that your business is not you.

Even though I’m a personal brand, my business has products and services. As a business owner and as a coach, I need to ensure that those products and services are the best that I can make them. But I’ll make mistakes along the way. And as I make those mistakes, I’ll learn from them and I’ll improve, and I’ll get better at what I do. But it’s not going to stop me from making those decisions so that I can implement, assess, decide again. So I think that when it comes to mindset, the faster as a business owner, I think that you can get to that place of understanding, the better you’ll be and the more success you have.

Nicci O’Mara

Yeah. And look, procrastination is definitely something that holds so many of us back, because instead of taking action, you think and you think about it, you go okay, can I make this right? How can I make it better? What will people say about it if I don’t get it right and I stuff it up? So I actually think that’s really a good way of doing it. What was the ladies name?

Suz Chadwick

It’s Brooke Castillo. She’s got this life Coaching school. But she’s really great. She’s got some really great ways of managing your mind and how you kind of get out of your own way, which I really like as well. But I just sort of think that, even when you are saying, like, I procrastinate every now and again. But I think it’s about the awareness of it. It’s like, why am I procrastinating? It’s because I don’t want to make a decision.

Well, why don’t you want to make a decision? I don’t have the energy at the moment. Ok. Well, splash in the puddle for today, but tomorrow we’re making the decision. And I think that if you can really manage your mindset and understand why you’re in procrastination and actually dig into it, then I think that that’s important. And like you said, maybe you’re procrastinating because you’re worried about what people will think. Well, who’re the people? What are they thinking? Like why you worried about that, you know, and just being able to dig into what’s going on will really help you move forward a lot quicker.

Nicci O’Mara

And it’s incredible once you actually can work through any mindset issues that you’ve got, how quickly you can get to where you want to go. And you look at those ones, I can’t remember someone said to me one day, some people have all the knowledge, all the skills and everything else, but they are holding themselves back, whereas you’ve got someone who might be ten years younger, 20 years younger, have half the experience. But because they don’t a different mindset, and they’re just gonna go and take action, and it might be messy action, they’re the ones who actually get out there. So I did like that.

Suz Chadwick

I just think that any kind of procrastination or perfectionism, I say to my clients, it’s just a form of self-sabotage. So I think that the sooner we can recognise that as well, I think that the sooner, hopefully, we can break through it.

Nicci O’Mara

Yes. Oh, you spot on there. And look, I know one big thing for a lot of people that they use as procrastination is what we all call Shiny Object Syndrome. And we find so many businesses and individuals how they waste time. They waste resources. And I think the biggest one, which I didn’t get hooked into was Clubhouse. So many people got addicted for a while. You know, what are some of the shiny objects that you found people get caught up with? And what are some of the techniques for learning how to actually get past that Shiny Object syndrome, which really at the end of the day is just another form of procrastination?

Suz Chadwick

Yeah. I mean, I think that when it comes to Shiny Object Syndrome, something that I learnt a while ago, when I the big cull of my business, is really focus in, make a decision on what your products and services are and really commit to those and go to town on Shiny Object Syndrome when it comes to your marketing. So if you want to try different things, like have a solid marketing plan. But if you want to try new things like Clubhouse or you want to try on YouTube, or you want to try reels. Go for it.

Try and see if it works, but asses it. Assess it because I think when it comes to our marketing, it’s actually really important for us to try and test new things and see what works for us and what doesn’t work for us. But don’t bring Shiny Object Syndrome into your products and services, like make a commercial decision about what you want to have, why you want to have it, who you want to serve and what that product and service does and then get creative when it comes to your marketing and how you’re putting yourself out there in the ways that you’re connecting with your audience.

So I think it’s about redirecting that need for the new energy and the excitement and the new thing into that, rather than like new products and services all the time, because I think that’ll get you into a lot of trouble. Yeah.

Nicci O’Mara

And also, I think having a strategy and being able to, as you said, measure the result. So there’s no point in a lot of people getting caught up in: this new thing is going to solve all my problems, and it’s going to find me a whole new audience and all the rest of it. But then they fail to measure it or they fail to actually have a strategy behind it, which is where I think a lot of them, as you said, go wrong. Yeah.

Suz Chadwick

Absolutely. And I just think that you know, so I’ll give you an example. So I went on clubhouse, absolutely loved it. I’m a speaker, I can obviously talk underwater. And so it was great to me, it really lent to my strengths. But what I found is that I had to be on there for a really long time in order to get the traction that I wanted. And so I did get a couple of clients from it. But when I looked at the amount of time that was required for me to get that traction, I made the decision that it wasn’t worth it.

And so people who are on there for hours and like, I’m talking like days, they’re on there for a really long time. And, yes, they’re having success. But at what cost? It’s the cost of time. And so I think it’s great to try things and see whether it works or not. But I think you’ve just got to be able to assess whether it works for your business long term and what the cost is as opposed to the rewards.

Nicci O’Mara

Yes. Absolutely. I think that was scared me off. I thought I just don’t have the time to actually put one more lot of social media in there. But I think it’s amazing, if you’ve got a lot of everyone doing everything for you and you’ve got plenty of time, that’s a totally different story. Now talking about having a look at where you spend your time and your energy as well. Have you got any techniques that you like to use, how to analyse your week and where to actually spend your time?

Suz Chadwick

Yeah. So this is a really interesting one because I’m more proactive rather than reactive. And so what I mean by that is my calendar looks like, I block it all out. So, for example, Monday mornings, I block out CEO mornings. I’ve got my coaching calls blocked out for the week. Finances are Thursday morning. Content is Wednesday, and then team meetings. And so I plan my week out. I’m like, what am I spending my time on this week? And what do I just need to be aware of?

And I finish my workday at 02:00 every day. And so that’s blocked out in my calendar as well. So really, I run my diary. I don’t let my diary run me. And so I think that when it comes to techniques around looking at where you’re spending your time, if you’re somebody that’s doing a lot of client work, then you could use something like toggle or just tracking. And, you know, I’m sure that you do that anyway. But I think it is going back and analysing, like, you know, what is taking me a lot of time and is there a reason why it’s taking me that much time?

Is there a better way I can do this? Can I streamline it? If it does take a lot of time, can I outsource some of it? And so I think that when you’ve got a really clear understanding of where you’re spending your time, then you can make really strategic decisions about what you need to do. And it’s kind of that thing or do I keep it? Do I cull it? Or do I outsource it? And so I think that once again, you can be in that mindset of streamlining all the time, then I think that that’s really important as well.

And I think for me, you know, I’ve kind of hired once again for where I’m not strong, so I don’t have full time staff, but I’ve got a lot of different contractors that I work with around design, copywriting, I’ve got an online business manager, I’ve got somebody I bring in for Facebook ads, we’re about to start working with a digital agency in Queensland to do ads and things like that. So I think it’s about just really looking at: what do I want my business to do? Where am I spending my time? What can I do and what do I also need to outsource?

Nicci O’Mara

Yeah. And I think that’s a very important way of looking at things in terms of, and I’ve learned that the hard way of doing everything myself at the very beginning. And then you just go, okay, this is not sustainable. And I’ve got to say, I’ve got someone who works with me who does, she’s only part-time, well, four days a week, so nearly full time. But the amount of work that she does and I look at it and just go, wow, I used to actually do all that, plus all the people that do work for me in terms of outsourcing: graphic design, even podcast editing, all of those, the website, all of those things all get outsourced.

And honestly, it’s so much better one for my mental health, but actually so much more profitable, actually bringing in the right people for doing all of those jobs, which lets me concentrate on the things that I do best, which is the same as what you do, too.

Suz Chadwick

Yeah. Absolutely. And I think that’s the thing you’ve got to hire people that do things better than you, not just because it’ll take you so much more time to actually do that, but it just means you’re not working in your zone of genius. It means that you’re then taking on so much more work then what you really need to. And I have to say that when I started my business the very first, like, really quickly, I hide a VA. And I think she used to do, like, four or five, like 4 hours a week for me or something like that.

So I think a lot of times people hire or outsource far too late. They’re like waiting for something to happen or to get to a certain point in their business. And I just think the sooner that you can start to outsource and get people to do things for you who do it better than you, the more that you can focus on growing your business and doing revenue-generating activities, like doing the stuff that you love and your business will just move faster if you do that as well.

Nicci O’Mara

Yeah. And also I find the learning side of things. So actually finding either the people or finding the courses or the programmes that will help build your business, because I find so many people just go, I do Facebook at night at home in my personal life, so I know how to do it for my business, which just isn’t the case. And as we both know, building a brand is so much more than just a bit of social media and sending out a few emails and a website. So what are some of the best resources that have helped you along the way on your business journey?

Suz Chadwick

As in courses and programmes or anything?

Nicci O’Mara

Probably more your tools, your every day or if there are programmes that stand out to you. 

Suz Chadwick

Yeah. I feel like I’ve got my staples now. So for me, I use Outlook. I use Kajabi for all my programmes. I use Asana for all of our project work and managing the team and all of the tasks, things like that. I use Stream Yard for my Facebook lives as well. And then we’ve been using Airtable quite a bit as well for managing, like applications to the Mastermind and things like that, and also starting to track all of our social media conversations. So my social media person takes a lot of the conversations that we’re having in the DMs on Instagram, and we put that into Air table so that we can track when we’re having sales conversations with people, obviously, because you can’t do that within the app itself.

And so those are just some of the tools that I’m using pretty much on a day to day basis. I use Active campaign as well and Xero for finances, but I’d say those are my main ones.

Nicci O’Mara

I think they’re exactly the same as what I used, except I’m not using Airtable at the moment. But I have just started just getting into the process of setting up Suitedash, which is a client portal. So that’s for the client-side of things, and it looks like it’s going to be really good. And we’re going to be testing that next week, which will be exciting. But all of those things. And toggle I use as well, which you mentioned before.

Suz Chadwick

My VA uses that. I don’t use it myself.

Nicci O’Mara

But, yeah, it’s always good because there’s so much technology out there that, you know, that can help us. But then there’s so much that can waste our time.

Suz Chadwick

Yeah. And I think, like you were saying before, you know, I’m once again, I know how much everything costs me every month if I want a subscription. And I’m always looking at, like, my Xero to see, you know, what all of our expenses were every month and making sure that I don’t have any sneaky little, like costs that not aware of or that I’m like, oh, gosh, I really need to get rid of that. Like, we’re not really using it anymore and stuff like that. So even I was using a platform recently that I was paying for, and I was like, I’m not really getting what I thought I’d get out of it.

And so I went to cancel it. And then I realised that they had a free plan. But I thought of I’ll just keep it because it means that I can get ten messages instead of the 30 messages I was paying for kind of thing. So I think it’s just being really looking at, what can I get for free? What can I get at a low cost? What do I need? What do I not need? But being on top of that on a regular basis because I think you can have a lot of sneaky costs in your business that you’re not aware of until maybe you get to the end of the year and you’re like, what was that? That I totally forgot I signed up for months ago.

Nicci O’Mara

Yeah. I think that’s a good thing in Australia about having to do your BAS every quarter, nothing can slip through. If you actually go through all line by line and you go, oh, okay, I don’t think we need that one anymore. But now, Suz what does the future hold for you? Have you got big coming up or new programmes or programmes opening?

Suz Chadwick

Amplify, which is my mastermind, we are in that at the moment, and if anybody is interested, they can head over to the website and check that out. We do take enrollments on every other month sort of thing, so I don’t kind of open it and close it for a twelve-month period. So that’s really for anybody that wants to learn how to monetize their personal brand. But with a group coaching programme at the centre of that, as well as learning to become a paid speaker and learning how they can really take a look at different revenue streams with what they’ve got as well. So kind of doing more with less is what we’re teaching our clients in there.

Nicci O’Mara

That’s very important because we all want to work less but make more.

Suz Chadwick

Exactly. And so, you know, I kind of feel like the way that I’ve built my business really allows me to do that and has the ease and the profitability and the financial reward as well as being able to have that impact. And so I think it’s 100% possible. I think you’ve just got to structure your business in a way that works like that and can grow like that as well.

Nicci O’Mara

Yeah, exactly. So thank you so much for coming on the podcast. Is there anything else that you want to share with the audience?

Suz Chadwick

No, I think that that’s it. If you want to come and say Hi to me on Instagram, you can find me on there as Suz Chadwick, and I’m on all social @ Suz Chadwick as well. So feel free to say Hi and let me know a little bit about you.

Nicci O’Mara

And we will put all of the links to everything we’ve spoken about actually in the show notes as well on the Simply Standout Marketing website. So thank you so much for joining us. And hopefully, I’d love to chat with you again soon.

Suz Chadwick

Thank you so much, Nicci. Appreciate it.

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The Simply Standout Marketing Podcast is designed to help small business owners and entrepreneurs stand out and grow their businesses. Because growing their business will change their life.